Applied & GenAI

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What is Applied & GenAI?

Applied and GenAI represent two complementary dimensions of artificial intelligence. Applied AI focuses on using AI technologies to solve specific, real-world business problems—such as forecasting demand, detecting fraud, or optimizing supply chains. It emphasizes practical implementation and measurable impact.

GenAI (Generative AI), on the other hand, refers to models and systems capable of creating new content—such as text, images, code, or simulations—by learning from vast datasets. With tools like large language models (LLMs), GenAI extends the boundaries of automation and creativity in enterprise settings.

Together, Applied and Generative AI enable organizations to combine efficiency with innovation, delivering reliable and transformative solutions.

What Are the Key Benefits of Applied & GenAI?

  • Transforms complex business problems into data-driven solutions.
  • Automates repetitive processes to save time and cost.
  • Enhances decision-making with predictive insights.
  • Powers creativity and innovation through generative models.
  • Enables hyper-personalized customer experiences.
  • Accelerates time-to-market for digital products and services.

What Are Some Applied & GenAI Use Cases at Xebia?

  • Automating customer support with GenAI-powered virtual assistants.
  • Generating code snippets and documentation to accelerate software development.
  • Forecasting demand and optimizing inventory in retail.
  • Personalizing financial recommendations for banking customers.
  • Using generative design to create new product prototypes.
  • Building scalable enterprise-grade AI platforms with monitoring and governance.

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